What's New and Trending in Orthodontics
It is a very interesting time in pediatric dentistry and orthodontics! New orthodontic technologies and techniques appear to be emerging daily. Some of these innovations are merely hype, while others are incredibly powerful tools to improve the quality of clinical care as well as practice management efficiencies and effectiveness. In addition, general dentists are attempting to keep much more pediatric dentistry and orthodontics in-house, corporate pedo and ortho are on the rise, and do-it-yourself treatments dominate social media feeds and television commercials. Competition is at an all-time high. Many pediatric dentists and orthodontists have turned their attention to the unique power of the pedo-ortho relationship in direct response; however, the specifics of how to successfully manage the nuances of this relationship remain mysterious and complicated. This lecture will review the current trends in orthodontics, will elucidate specific details and important considerations of the pedo-ortho relationship, and will present a variety of clinical tips, business approaches, and practice management and marketing pearls to make this unique and powerful relationship successful for the mutual benefit of all involved – pediatric dentist, orthodontist, and patient!
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