Speaker:  Janice Hurley, MS Biology & Organizational Behavior

Dental Image Branding - How to Create Optimal Patient Impact
There is no denying that things have changed in dentistry and you have had to adjust. Learn what it takes to put your best foot forward and make the first and lasting impression of your practice be the one you want others to perceive. Learn what contributes to a successful brand. Avoid mistakes and maximize marketing opportunities You will look at your internet footprint and your presence through your patient’s eyes. Participants will walk away feeling inspired by the power of choice to impact their practice success. 

Goals
• To provide team training on the patient’s point of view in respect to the dental practice and the patient’s experience during clinical care. 
• To provide multiple opportunities for each team member to understand how they can present excellent clinical services and benefits in the best light for their patients. 
• To bring each practice up to speed on how important their patient’s first impression through social media can be and how it affects their in-office experience. 
• To increase the number of positive testimonials and answer those less than optimal 

Learning Objectives 

• Develop skills in reading body language based on scientific data to create the safest feeling possible for your patient. 
• Involve the whole team in contributing to a strong clear brand 
• Learn effective voice tone and pace when speaking with your patient so clinical treatment is experienced in the best light. 
• Promote the use of positive visual images to encourage new patients to the practice through photography and video. 
• Understand the importance of uncovering and meeting your patient’s expectations so they move forward with recommended clinical treatment.

Speaker Contact: jhurley@janicehurley.com