Education Passport

Branding and Trending for Your Practice!

Recorded On: 05/22/2020


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Are you a Brand of One? What is the advantage of being a recognizable brand in today's fast-paced consumer-centric world? A Brand needs to tell the story of your service, values, and mission all at the same time. This is an introduction to the elements that make great brands.

Learning Objectives:
1. This presentation is intended to provide a clear understanding of branding and its value to our patients, the community, employees and ultimately the practice
The creation of value in a brand is a forward-looking exercise. Building Brand equity allows an owner to generate more revenue, stability, and positive human capital growth from brand recognition.
The participants will be able to ask the correct questions to create an actionable plan and improve their brand and its consistency in the physical and online space.

Oshmi Dutta

Speaker

As a Pediatric Dentist and business owner, Dr Dutta has experienced the value of branding in his Dental and Non-Dental Businesses. There is a constant evolution in the business environments that have to be addressed by practices as well. Innovation and redefinition of your experience and value proposition are essential in today's marketplace. Adherence to your values and mission with a strong culture confirm success for forward-looking practices. He constantly compares the similarities in consumer-facing businesses. There is a lot to be learned in the steps to success from great brands!

Key:

Complete
Failed
Available
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Video
Open to view video.
Open to view video.
Quiz
2 Questions  |  3 attempts  |  2/2 points to pass
2 Questions  |  3 attempts  |  2/2 points to pass AAPD must provide a competency survey for each session to remain compliant to CERP requirements in order to be able to offer self-study CE.
Certificate
Live Viewing: 1.00 CE Hour credit and certificate available
Live Viewing: 1.00 CE Hour credit and certificate available