While most offices are open throughout the week; patients and potential customers are looking for answers outside of business hours. During these hours a website and social media presence are valuable assets to provide education and information. This lecture focuses on strategies to engage current and potential patients.

Learning Objectives:

• Understand the buyer's journey in the relation parents selecting a dental office.
• Understand and define the three aspects of an inbound marketing campaign.
• Implement marketing strategies engage with current and potential patients.